DWC 100 Women: Huda Kattan, Huda Beauty

Known globally for her transformative impact on the beauty industry, Huda's journey from makeup enthusiast to a powerhouse entrepreneur and activist is both inspiring and revolutionary.

Huda Kattan's story is one of perseverance and passion. Born in Oklahoma to Iraqi parents, Huda grew up in a household where beauty and fashion were deeply appreciated. Her fascination with makeup began as a teenager, and what started as a hobby soon evolved into a full-blown career. 

With her move to Dubai, she launched her beauty blog, "Huda Beauty," which quickly gained traction for its honest reviews and engaging content. Her influence grew, and soon, she was not just a beauty blogger but a brand in her own right.

While Huda Kattan is celebrated for her groundbreaking beauty products and tutorials, her activism is what truly sets her apart. Kattan has used her platform to address significant social issues, particularly those affecting women. Her activism is not just about raising awareness but also about instigating tangible change.

One of her notable efforts is her commitment to promoting inclusivity in the beauty industry. Kattan has been a vocal advocate for expanding beauty standards to be more inclusive of different skin tones and types. Her brand, Huda Beauty, is known for its extensive range of foundation shades, catering to a diverse audience and setting a new standard in the industry.

Moreover, Huda has been involved in various charitable initiatives. She has supported causes such as women's empowerment and education in the Middle East, helping to uplift communities and provide opportunities for those in need. Her philanthropy extends beyond monetary contributions; she actively engages with communities and uses her platform to amplify voices that might otherwise be overlooked.

Kattan’s journey hasn’t been without obstacles. As a woman of Middle Eastern descent in a predominantly Western industry, she faced scepticism and biases. Additionally, the competitive nature of the beauty industry posed its own set of challenges. 

Looking ahead, Huda Kattan remains committed to her vision of a more inclusive and compassionate world. Her plans include expanding her charitable endeavours and continuing to push the boundaries of what is possible in beauty and activism. Kattan’s ability to blend her passion for beauty with a commitment to social change serves as a powerful example of how one individual can make a significant impact.