DWC 100 Women: Claire Brumby, Scrubbys
As the founder of Scrubbys Vegetable Crisps, Claire Brumby has championed a new wave of snacking – one that combines taste with health, catering to a generation hungry for better, more wholesome food options. Claire’s vision for making healthier food accessible has fueled her to not only overcome these challenges but also thrive.
From the start, Claire was determined to revolutionise the snack aisle. She envisioned a product that didn’t compromise on flavour or nutrition, using real, nutrient-rich vegetables in each crisp. It wasn’t just about creating a product; it was about setting a standard. Claire wanted to make healthy eating accessible, enjoyable, and sustainable, and she wanted her company to represent those values. Her journey with Scrubbys was never about quick success but about making a meaningful difference in the lives of consumers who deserve better choices.
One of the most difficult trials Claire faced came shortly after Scrubbys was launched. While managing the growing demands of her business, she faced health issues that required an immense amount of strength to navigate. It was a personal battle that threatened to stall her dreams. Instead, Claire used this period as an opportunity to push forward, driven by a deeper understanding of how critical health is to a balanced life. Her commitment to Scrubbys was amplified; she wanted to bring her mission to life, not just for herself but for the many people who, like her, needed healthier options in their lives.
Beyond building her business, Claire has also been a dedicated advocate for female entrepreneurship. Through public speaking, mentorship, and her own inspiring story, she’s actively encouraged other women to pursue their entrepreneurial dreams. Claire knows first-hand how isolating the journey can be, particularly for women who face additional societal pressures and expectations. She’s made it her mission to ensure other women feel seen and supported, knowing the power of community and mentorship can be transformative.
Claire’s activism extends further into her advocacy for wellness and mindful eating. She understands that food shapes not only our bodies but our outlooks and our capabilities. Through Scrubbys, she’s changing the conversation around snacks, reminding people that what they consume matters. It’s a movement that’s quietly yet powerfully reshaping the industry, challenging companies to be more transparent and consumers to be more informed.
Today, Scrubbys is an award-winning brand, beloved by customers and respected in the industry. Claire’s journey is an inspiring reminder that true success isn’t always about the destination but about the intention and impact we bring along the way. Through every setback, she’s forged a path that embodies her values, making each challenge a stepping stone rather than a stumbling block. Her journey is proof that with passion, purpose, and a belief in something greater than ourselves, we can change the world—one crisp at a time.